Big Blue Media was founded by Ingrid Hale in 2013. As the Founder and CEO of Big Blue Media, Ingrid wanted to create a business model that operated in a collaborative environment on a remote basis using the best talent in the business. BBM creates concepts by collaborating with skilled talent to connect to a desired market.                 The business was founded in South Africa with offices in Cape Town and Mauritius (since July 2018).

Ingrid has over 30 years experience in marketing, publishing, business development and communications.            As CEO, Ingrid directs and manages a team of 12 freelance professionals to produce content, and a sales team of 2 for both print and digital products. The team works on campaigns or products for clients of Big Blue Media or for Sail + Leisure, a lifestyle consumer media brand founded and developed by Ingrid.
Services include the production of custom magazines as internal communications tools for employees, and to promote the business to investors. Sound communication, marketing and business development services including strategy planning are provided.
Ingrid has measurable experience in building brands.

Skills include: marketing, business development, publishing, content production, website management, social media marketing, brand communications/PR, brand development, strategy and planning, and conceptualising and managing events. Ingrid has a diploma from Stanford University in Publishing and a diploma from the IAAA in media and advertising.