Sam started her career working at Dorling Kindersley (London) as Art Editor and returned to South Africa to work as Art Director, Promotions on Cosmopolitan magazine.

She moved over to advertising, working on fashion brands which was followed by a move to major fashion retailer, Edcon as Group Creative Director. She returned to her love of magazines to art direct and launch the new look Elle Decoration.

Sam has independently produced magazines and marketing material and is a published author in the children’s interior design space, both in SA and the UK. Her fifth kids décor book was released in August 2015, Rooms Your Kids Will Love (Human & Rousseau), and last year she authored another book for kids called Fun Foods (Struik 2016). Sam has art directed, styled and produced over 1000 images for these books, and self-published her third book, Baby Rooms & Nurseries in 2011. She also recently published an autobiographical novel, Trapped (Human & Rousseau).

Sam loves being outdoors, she is an avid runner and has completed a few triathlons. But mostly she loves the beach, open water swimming and anything to do with water sports.

Her adventures include walking the Camino and climbing Kilimanjaro, both incredible experiences. Sam loves traveling and recently backpacked around Vietnam.